Marketing in the Era of Transformation: Odesa Leads the Way
The conference "Marketing in an era of great change" at the Odesa National Economic University gathered over a hundred participants in a LIVE + ONLINE format.
Practitioners presented real cases of brand creation, urban marketing development, and innovative communication strategies amid global changes.
Among the speakers were Ivan Liptuga, Director of the Department of International Cooperation, Culture, and Marketing of the Odesa City Council, and Irina Tishchenko, Head of the Marketing Department, who discussed the integration of international communication into the city’s marketing strategy.
The Cultural Development Strategy for Odesa 2025–2035 is a document that shapes the future of Odesa as an open, innovative, and culturally rich city.
This page features key materials that unveil Odesa's cultural and communicative potential:
- Cultural needs of Odesans and perceptions of the local myth;
- Historical and cultural myths of Odesa;
- Places of remembrance in Odesa;
- Catalog of Kuyalnik crosses;
- Project “Fragile Collection”;
- Guide to creating beautiful signage in Odesa;
- Handbook on preserving cultural heritage;
- Educational course “About the City”;
- Online course on the “Understandable” platform;
- Visual symbols of Odesa.
These materials create a holistic view of Odesa's cultural brand — its values, mythology, and visual codes. They serve as the foundation for urban marketing development, communications, and tourism positioning, helping to establish a common language for the city in its interactions with residents, businesses, and international partners.
