Top Google Searches in Ukraine for 2025

In 2025, Google revealed the most popular search queries in Ukraine, with «Electricity Disconnection Schedule» taking the lead. This was reported by the official Google blog for Ukraine.
«Today, we are summarizing the year and sharing the final ranking of queries that experienced the most significant growth in interest among Ukrainian users in 2025. The search activity analysis helped identify key topics, personalities, and events that captivated users throughout the year,» the statement read.
The top spot, as in the previous year, was held by the query «Electricity Disconnection Schedule». The second place was claimed by the television project «The Bachelor 2025», while the third was the series «Squid Game 2».
The top ten also included queries such as: «Labuba», «Usyk Dubois», «Eurovision 2025», and «NABU».
In the «Personality» category, boxer Oleksandr Usyk saw the highest rise in interest.
Users were also actively seeking information about actor and new «bachelor» Taras Tsymbaliuk, Ukraine's Prime Minister Yulia Svyrydenko, and the First Lady of the USA Melania Trump.
In the «Losses» category, the most searched were blogger Anna Zhuk, politician Andrii Parubiy, actor Roman Popov, and rock musician Ozzy Osbourne.
Among films, the most interest was generated by the sci-fi action movie «The Chasm». The second and third spots were taken by the gothic horror film «Nosferatu» and the drama «Good Bad Girl».
Also in the top ten were the film inspired by the popular video game «Minecraft», the Oscar-winning film «Anora», and a new version of the Dracula story.
The leader in the television series category was the second season of «Squid Game».
Also in the top were the new season of «Wednesday», the British crime drama «Gangsterland», Ukrainian series «Reverse Direction», «Cottage of Happiness», and «Love and Flame»; the Turkish series «Distant City» and the Spanish «Billionaires' Bunker».
In the «Shopping» category, the most sought-after query was for the toy «Labuba». Additionally, Ukrainians showed interest in purchasing pickups for the Armed Forces, women's military uniforms, and EcoFlow charging stations.
In 2025, Ukrainian users frequently sought to understand the meanings of terms such as «white ticket», «NABU», «mobilization order», and «life annuity agreement».
Google explained that the ranking was based on search queries that demonstrated the most significant growth in popularity compared to the previous year. This approach helps to identify the most relevant trends and topics that interest people today.