Odesa Tourism: New Prospects for 2025

As of October 1, 2025, Odesa showcases remarkable progress in its tourism industry. Ivan Liptuga, the Director of the Department of International Cooperation, Culture, and Marketing of the Odesa City Council, shared these encouraging updates. 

The tourist tax reached 9 million 120 thousand UAH, which is a 25% increase compared to 2024. 
Overall income growth from the tax and other levies ranges from 25% to 40%. 

During the peak season (July–August), beaches opened by the military administration, including two inclusive ones, were operational. 
4 and 5-star hotels experienced a surge in demand. The average cost of accommodation rose by approximately 30%. Growth was observed in both the premium and business segments. 90% of tourists are domestic visitors from various regions of Ukraine. 
The average spending of tourists in the high segment increased by 25%, while in the mid-segment – by 35–40%. 

In 2024, Odesa welcomed about 4 million visitors, of which around 350 thousand were foreigners (mostly citizens from neighboring countries, journalists, humanitarian missions, and business trips).

Despite the restrictions caused by the war, Odesa remains the only accessible alternative for seaside vacations. The city continues to work on diversifying tourist flows to ensure stable visitation throughout the year.