Google Chrome Introduces New Notification Management Feature

Google has introduced a new feature in its Chrome browser that aims to reduce the number of unwanted notifications. TechCrunch reports on this development.

From now on, the system will automatically revoke notification permissions from sites that users haven't interacted with for a long time. This feature will be available on both Android devices and desktop versions of the browser.

This mechanism works similarly to the existing Chrome security check that revokes permissions for camera or geolocation usage on inactive sites. According to the company, less than 1% of all notifications receive any user interaction, indicating their low effectiveness.

However, Google is making exceptions: the automatic revocation will not apply to installed web applications, as they can send valuable notifications.

The changes will only affect websites with low user activity and a high volume of notifications. This may prompt sites that send excessive notifications to rethink their policies to retain access to this feature.

The company stated that users will receive notifications about revoked permissions and will be able to restore them manually in the settings. Additionally, there is an option to completely disable automatic management of this process.

Google noted that the feature was tested prior to its official release, and results showed that the changes did not significantly impact the number of clicks on notifications. This confirms that most users hardly interact with such notifications.