AI Demand on LinkedIn: Realities and Challenges

LinkedIn's CEO Ryan Roslansky stated to Bloomberg that the interest in AI for generating or editing posts on the platform has turned out to be significantly lower than anticipated. According to him, users are concerned about appearing unnatural or being exposed for using generative tools.

"This isn't TikTok — this is your professional reputation. If you're "caught" on LinkedIn, it can affect your career opportunities," — explained Roslansky.

At the same time, the demand for AI skills is increasing: over the past year, the number of job openings requiring AI knowledge surged sixfold, while users are adding such skills to their profiles twenty times more frequently. Roslansky believes that amid these changes, human skills — communication, collaboration, and adaptability — will be key to success.

LinkedIn is also actively integrating AI into its products: the new job search tool allows users to input queries in natural language instead of keywords. Recruiting services have also received support from AI agents, although, according to the CEO, convincing a candidate to attend an interview is still best done by a person.

Roslansky has been leading LinkedIn since 2020 while also overseeing some Microsoft products. He admits that before sending emails to Microsoft CEO Satya Nadella, he always hits the Copilot button to “sound smart, like Satya.”

However, last year, the company Originality AI shared research findings that revealed over 54% of long English-language posts on LinkedIn show signs of AI generation. This suggests that LinkedIn users may not trust the company’s tools.